Include Snapchat in Your Digital Marketing

Seriously, it's a question that all of you marketing people who don't use Snapchat should ask the question. Snapchat was the fastest growing app in 2014 and doesn't seem to have slowed down in 2015 and, better, it's not too late to get on the train. The mobile app has more than 100 million daily active users, more than 4 billion videos viewed per day (as many as Facebook) and is the open door to target ingestive young millennials.

The mobile app allows its users to send 10-second images or video clips to friends, family or fans who will instantly disappear and never be seen again. The app has been adapted to allow for a similar text messaging service and also allows users to add the clip to a story that can be viewed for only 24 hours. Users can also keep up with the latest news from Sky News, Cosmopolitan, etc. through 'Discover' and witness 'live stories' of big events that take place around the world or in certain places. All of these options are advertising methods that companies can adopt through Snapchat to connect with their target audiences depending on the budget.

Snapchat is also the best way to reach children ages 13 to 34, with 86% of Snapchat users belonging to that age range. In addition, many Snapchat users are also active on other social networks and can share their content created on Snapchat across multiple channels.

Ways to trade on Snapchat

There are many fantastic ways your business can market on Snapchat and what's better, your company will face that hard-to-reach market that is young millennials. Snapchat only allows businesses to operate on 10-second bursts of content, offering more digestible and engaging content. It also lends itself to allowing the user to choose whether or not to commit to the content, with the user's choice being a great indicator that a person actually engages with an ad. It also helps that the easiest way to remove an add-on is to view it.

Tease: The 10-second opportunity window allows businesses to provoke users. This could show behind-the-scenes images, for example, allowing people to view unseen/exclusive content or presenting a new product. This is a form of advertising marketing, with the potential to create a viral storm through exchange and word of mouth.

Offers and promotions: Companies can use their stories to promote and send offers/discount codes to their customers. Your customers can capture the image for use online or in-store.

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