SEO in Your Digital Marketing Strategy
The advantages of a press release, whether in digital or printed format, are numerous to highlight your brand, but there are also SEO benefits for this type of transmission. Google sees this kind of editorial favorably, something that big corporations have not stopped noticing.
For example, most SEO experts will tell you that a flagrant copy of the content will give you an unpleasant slap on the search engine wrist. When you issue one, there are no concerns of "duplicate content" and the page will often rank particularly well.
A reputable press cable service has less obvious benefits. It is a little known fact that many Twitter users, such as journalists and influencers, will have automatic post settings on news cables based on certain keywords. Potentially, if the title of your press release may have a short URL that links to your website and your press release receives numerous automatic publications, you are on track to get large amounts of links to your site.
A press release is an opportunity to use social media to let all your contacts know what it has to offer. The more 'likes' and 'shares', the better; These are still factors in Google search engine ratings. The key is the wide distribution and relevant sectors. Don't forget to make the most of your contacts who are 'thought leaders' or 'industry influencers'. This is your opportunity to educate decision-makers, within various organizations, about what you do and, even better, get them involved with you.
To take the press release to the next level, consider the suitability of a YouTube press release or incorporate links to your YouTube videos in your press release. Google loves YouTube (for obvious reasons, it owns it!) And if you can get substantial views, you gain momentum. If your video retrieves links, that is, it reposts to other sites (especially other social networking sites) even better. YouTube monitors this type of offsite activity and, as a result, will rank your highest video.
Leaders start with the client and work backward. They work vigorously to gain and maintain customer trust. Although leaders pay attention to competitors, they become obsessed with customers.
Taking this in a slightly different direction but in the same vein is one of the best examples of excellent public relations in the way of the customer-obsessed 'Amazon' company.
It is arguably one of the best examples of a customer-centric organization and knows the advantage of continuous communication with your leads and customers. Something that can be set aside but that today with all the technology available should be inexcusable!
If you have purchased on Amazon, as many of us, you may know that this is true. In addition to this wide range of products, they are also an excellent example of responsive web design and take advantage of their knowledge of previous purchases to suggest.
For example, most SEO experts will tell you that a flagrant copy of the content will give you an unpleasant slap on the search engine wrist. When you issue one, there are no concerns of "duplicate content" and the page will often rank particularly well.
A reputable press cable service has less obvious benefits. It is a little known fact that many Twitter users, such as journalists and influencers, will have automatic post settings on news cables based on certain keywords. Potentially, if the title of your press release may have a short URL that links to your website and your press release receives numerous automatic publications, you are on track to get large amounts of links to your site.
A press release is an opportunity to use social media to let all your contacts know what it has to offer. The more 'likes' and 'shares', the better; These are still factors in Google search engine ratings. The key is the wide distribution and relevant sectors. Don't forget to make the most of your contacts who are 'thought leaders' or 'industry influencers'. This is your opportunity to educate decision-makers, within various organizations, about what you do and, even better, get them involved with you.
To take the press release to the next level, consider the suitability of a YouTube press release or incorporate links to your YouTube videos in your press release. Google loves YouTube (for obvious reasons, it owns it!) And if you can get substantial views, you gain momentum. If your video retrieves links, that is, it reposts to other sites (especially other social networking sites) even better. YouTube monitors this type of offsite activity and, as a result, will rank your highest video.
Leaders start with the client and work backward. They work vigorously to gain and maintain customer trust. Although leaders pay attention to competitors, they become obsessed with customers.
Taking this in a slightly different direction but in the same vein is one of the best examples of excellent public relations in the way of the customer-obsessed 'Amazon' company.
It is arguably one of the best examples of a customer-centric organization and knows the advantage of continuous communication with your leads and customers. Something that can be set aside but that today with all the technology available should be inexcusable!
If you have purchased on Amazon, as many of us, you may know that this is true. In addition to this wide range of products, they are also an excellent example of responsive web design and take advantage of their knowledge of previous purchases to suggest.
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